- referral marketing
- referral marketing UK US noun [U]► MARKETING VIRAL MARKETING(Cf. ↑viral marketing)
Financial and business terms. 2012.
referral marketing
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Referral marketing — is a method of Internet marketing that relies on gaining new customers by referrals, usually through word of mouth. Approximately 80% of companies obtain 70% of their business through word of mouth from satisfied customers and contacts. Word of… … Wikipedia
Referral economy — is a phrase used to describe the enhanced sales impact of consumers receiving a referral or recommendation from like minded consumers. The referral economy is particularly prevalent on the web via niche blogs, social networking sites, and review… … Wikipedia
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viral marketing — UK US noun [U] (also referral marketing, viral advertising) MARKETING, INTERNET ► a marketing activity in which information about a product spreads between people, especially on the internet: »Unless your customers are young, a viral marketing… … Financial and business terms
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Dialogue marketing — is a term that has emerged in recent years to describe companies efforts to engage willing consumers in an ongoing dialogue to create lasting relationships.[1] For example, based on data, marketers target groups of consumers who exhibit a… … Wikipedia
Loyalty marketing — is an approach to marketing, based on strategic management, in which a company focuses on growing and retaining existing customers through incentives. Branding, product marketing and loyalty marketing all form part of the customer proposition –… … Wikipedia
Physician self-referral — is a term describing the practice of a physician ordering tests on a patient and having them performed either by himself or by a facility from which he receives a financial incentive for the referral. There are many forms of self referral.… … Wikipedia
